Background
Existing contact-tracing applications only warned users after exposure. We asked: what if we could predict and prevent instead?
The Problem
The traditional reactive model suffered from:
- Delayed alerts — warnings came too late
- Unreliable distance measurements prone to interference
- Infrastructure costs that limited deployment
- Privacy concerns that reduced adoption rates
The Innovation
NoTch combined three smartphone-native signals for unprecedented accuracy:
- Ultrasound — Sub-meter precision in quiet environments, primary distance measure within ~3 meters
- Bluetooth Low Energy — Corroborated readings where ultrasound struggled
- Wi-Fi RTT/RSSI — Extended network mapping across 5-10 meter ranges indoors
This sensor fusion approach gave us distance accuracy that no single technology could achieve alone.
My Role
I led product strategy, created UI systems across web and mobile platforms, architected the sensor fusion technology, and shipped a TestFlight MVP within six weeks — all while maintaining privacy-first principles compliant with GDPR and Indian data protection standards.
Results — GetLook Deployment
98%
Social distancing adherence (vs 45% manual)
100K+
Job assignments based on risk reports
100K+
Customers served safely during peak COVID