2021
randomsite.co
randomsite.co
Background
ZenithCart, an innovative SaaS platform for small and mid-sized e-commerce businesses, needed a major redesign to improve their onboarding flow and help users manage stores more efficiently. Their goal was to create a more engaging and intuitive platform, reducing churn and increasing customer retention.
Core problem
The previous user experience on ZenithCart was cluttered, and users reported difficulties setting up and managing their online stores. The platform's complexity resulted in a significant drop-off during the onboarding process. Additionally, the design failed to communicate the ease and efficiency that ZenithCart promised to deliver.
Solution
Contactless
No scanning, tapping, or typing
Offline
Works without any network dependency
Device-Agnostic
Compatible with any mic/speaker device
Secure
AES/RSA encryption with TOTP
Low-Power
More efficient than BLE — ideal for embedded systems
My Role
Our Process for ZenithCart
Notch is powered by Trillbit's patented data over sound technology. Our technology is combination of “data over sound” and bluetooth, which outperforms any current contact tracing solutions that are based on only bluetooth or Wifi.
We quite accurately estimate distance between two people through their devices and safeguard them breaching social distancing norms (< 2 meters).
Avoid false exposure alerts and track accurately.
Key Actions Taken
Revamped Onboarding: The onboarding process was restructured into easy-to-follow steps with real-time progress indicators, offering personalized tutorials based on the user’s specific business model.
Simplified User Interface: We reimagined the dashboard, using clean layouts and a clear color scheme to guide users effortlessly through store setup and management.
Advanced Store Management Tools: Key tools were reorganized into a single control panel, offering users quick access to sales analytics, product management, and customer service features.
Mobile Optimization: ZenithCart’s new design focused on making mobile management as seamless as desktop, ensuring store owners could handle tasks on the go without compromising functionality.
Key Features Introduced
Streamlined dashboard for easy store setup
Real-time tutorial assistance
One-click access to analytics and store management
Fully responsive and mobile-friendly design
Demos
Results and Impact
Within the first quarter post-redesign, ZenithCart saw a 25% reduction in churn and a 40% improvement in user onboarding completion rates. The intuitive interface also increased the average time spent on the platform, while customer satisfaction scores saw a marked improvement.
